The logo created for LuxLoc is rich in symbolism and meaning.

1. A man with open arms welcoming :
   • The stylised "O" in the centre of the logo represents a man with open arms, symbolising LuxLoc's warm welcome and openness to its customers. This element reinforces the idea of a company that is accessible and attentive to its customers' needs.
2. The 2 Ls in the name LuxLoc :
   • The same 'O' also incorporates the two LuxLoc 'L's, visually linking the company name to the central symbol. This creative integration strengthens brand recognition while remaining true to its visual identity.
3. A geographical point :
   • The lower part of the logo ends in a point, evoking a geographical point on a map. This symbolises LuxLoc's ability to deliver and hire its machines anywhere in Luxembourg, underlining the scope and flexibility of the company's services.
4. Movement and dynamism :
   • The rounded base of the pointed symbol suggests movement and dynamism, in contrast to immobility. This reflects LuxLoc's commitment to constant evolution, always looking for new ways to improve customer satisfaction.